Varsity Brands was acquired by a Charlesbank Capital Partners-led investment group in 2014 for roughly $1.5 billion. The combined company bought BSN Sports in 2013, which is today the country's largest distributor of team sports equipment and apparel. In 2011, he merged the business with Herff Jones, maker of educational products like class rings and caps and gowns. Varsity Brands dates to 1974, when former cheerleader Jeff Webb founded Varsity Spirit, a cheerleading empire that includes training camps, uniforms and national competitions on ESPN. Many large private equity firms have been investing in smaller companies lately, wary of most established brands' vulnerability to Amazon. It stands out as one of the few retail businesses of scale that may also have an Amazon defense. The bet is its service-focused business will help support product sales and fend off online competitors. Varsity Brands' foothold in the school spirits industry includes everything from the sale of cheerleading uniforms and class rings to services like cheerleading camps and helping schools improve their school pride. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower

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